Approach
P&A is a multi-national service provider focusing on the supply of military forces around the globe with food and beverage products.
In addition, P&A is also a very active player in other non-traditional and traditional channels in various countries.
HQ is located in Taunusstein, Germany in the heart of Europe and complemented through branches in Puerto Rico, the United States and South Korea. The military business unit works mainly on the supply of American military but also services other military forces.
Service is the name of the game and basically includes a 360 degree coverage, from HQ calls all the way to in-store-work supported by respective activation through P&A`s own promotion and event team.
Come and see why P&A enjoys success since 30 years. Checkout our service & products.
Timeline
2022
Red Bull and P&A decide to go to the next level, adding to 22 years of common history.
P&A and FERRER Tradicional sign an agreement where P&A will serve as Ferrer’s office in Germany in order to take the fine Ferrer products to the next level in Germany and other markets.
2018
Vinottimo and P&A decide to join forces and combine the strength of both companies.
The new P&A Vinottimo Fine Wine Division becomes the second largest military wine force behind Gallo.
2017
Constellation Brands US Wine Division and P&A part ways after nine successful years.
2016
P&A expands its business model by entering into partnership with Global Military Marketing (GMM).
2013
GEBR. HEINEMANN begins working with P&A, providing a diverse portfolio of products, and continuing a strong relationship with the military tax-free business.
In the same year PAULANER joins P&A, adding beers conveying Munich’s joie de vivre.
2010
P&A celebrates its 20-year anniversary
2009
Coca Cola Germany appoints P&A.
2008
CONSTELLATION BRANDS US (Wine Division) is the first major US corporation to walk away from a US broker in order to join the P&A set-up
2003
P&A opens ‘Special Markets Division‘ concentrating on non-military business such as Cruise Lines, Airlines, Ferries, etc.
2001
P&A introduces RED BULL, the famous energy drink from Austria – one of the most successful introductions in the military market’s history!
2000
GRANINI, Europe’s leading fruit juice company, revitalizes its business by partnering with P&A
1998
BECK’S, Germany’s most successful export brewery reorganizes its military business and joins the P&A portfolio
1995
P&A extends its services to the military bases in the Far East and teams up with Michael ‘Chip‘ Distasio and his team.
1994
Nelson Mandela becomes the first black president of South Africa, ending Apartheid.
1991
The "World Wide Web" is available to everybody.
Grupo Modelo, brewers of the famous Mexican beer CORONA, appoint P&A as their exclusive agency for military sales, a true milestone in the history of P&A.
1990
German Reunification! - Deutschland ist Fussballweltmeister!
P&A was founded by MP, the first principal is the HENNINGER brewery out of Frankfurt.
Team
Even more of our great team...
